Different Ways To Market And Sell A Job

Different Ways To Market And Sell A Job

We often come across a statement “The hiring manager doesn’t have to sell the job to candidates. It’s the candidate’s job to sell him- or herself to the hiring manager”.

In 21st Century if you go by this statement then that means your hiring engine is designed to attract people with enough low self-esteem that they don’t need to be sold. They’re desperate. They’ll take anything. You’ve got an open position? Great. I want the job. I don’t need to know anything about your company. I just want to get hired!

But if you wish to recruit top candidates you have to be on top of your game too. Just imagine you are sitting in interview room with the job description in front of you, and your usual line of questioning. Then a smart, well-presented candidate walks in, and hits you with a question: “What happened to the last person in the role? What’s a typical day in this office?”

Good candidates know that hiring is a two-way process. Particularly in this market, with unemployment rates near historic lows, it’s tougher than ever to win a candidate’s attention and get them to apply to your positions as they have a lot of options. Interviewers have to be prepared to sell the role and the company just as much as candidates have to sell themselves.

Below are the best ways to make your company attractive to exceptional candidates and selling your employment opportunity to them during the interview:

  • Social Media Tricks– It is important to post jobs on social media platforms but this doesn’t mean you do it in the most boring way. Instead of uploading a dull and boring list of job description, post a video or photo of someone actually doing the work. When a candidate sees the work being performed, it’s easy for him to imagine himself in the role.
  • Make each Job Irresistible– When you post jobs, promote the upsides of your opportunity. Think like a candidate, in addition to earning a competitive wage, what else would attract you towards this job? Few things which are just as important as money:
  1. Exceptional benefits
  2. Challenging work
  3. Opportunities for learning and advancement
  4. Convenient location
  5. Flexible work options
  6. Early or frequent performance / salary reviews
  7. Mentoring opportunities
  • Improve Communication- Take great care of candidates and be proactive at every step of sourcing and recruiting process. Ensure it’s convenient and quick for candidates to submit an inquiry or apply to a job – especially from mobile devices. Keep them informed about timelines and next steps, from the moment they upload a resume or respond to the job posting. If you tend to remove a candidate from consideration, inform them as soon as possible. Being “left hanging” is a chief complaint among job seekers – and may drive them to post negative reviews on sites like Glassdoor.
  • Be Friendly, Organised and Prepared- Hiring Manager is the only link between the company and the candidate, everything they know about the job they know from you, so put on your best smile and sell the job. An excited interviewer will transfer their passion to the candidate. Make sure you have studied the candidate’s resume and cover letter in detail to understand their motivations for putting themselves forward for the role. Try to show that just as they have been researching your company, you have spent as much time researching them, and the companies they have worked for.
  • The Position- This makes the most sense but talking just about the job description can be monotonous and boring. If this is a top candidate, he/she already meets the criteria.  Instead, make it compelling.
  • The Company’s Potential for Growth- Take them through the company’s journey from incubation and share the vision of company’s potential for achieving growth within the marketplace.  Top candidates want to be part of an achiever, so show them how your company already is a winner and will continue to be in the future.
  • The Company’s Culture- Every company has its own work culture and not every candidate fits or feels comfortable working in the same. This point is often overlooked, but doing so can be a serious mistake.  The candidate wants to know how they fit into the company’s culture.  You must be able to communicate that to them
  • The Position’s Potential for Growth- Top level candidates are always curious to know more so go beyond the position in its current form and discusses what growth potential the position offers and explain how the position ties into the company’s plans for the future.
  • The Candidate’s Potential for Growth- The whole process is about the candidate, they want to know how making the leap to a new company is going to benefit them, especially in regards to the growth and overall well-being of their career. A-level candidates thrive on vision, so share that vision with them.

So pull up your socks and get inspired with the tips discussed above, sell your jobs and get the best candidates on boarded.

Pragna Solutions is always been in fore front of technological development. Helped several clients about our innovative methods of Recruiting using AI and scalable models. Contact usContact usContact us to learn more.

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Startup Mindsets of Hiring Ideal Candidates

Startup Mindsets of Hiring Ideal Candidates

“When building the perfect team, the single most important thing is to bring the right people”

Finding the right people startups will inevitably reach the point where they need outside help to keep growing. Retaining the talent to help grow the business is a problem.

  • Finding Talent

The initial problem which most startups face is finding the people suitable for the job.

  • Budget Constraints

Budgets are usually low for open positions in startups. Where the startup organization pays very well, there is a risk of offering too high salaries to candidates as well. As a result, they either quit sooner or their performance goes down due to stress.

  • Lack of Brand Recognition

This is quite obvious because the organization is newly set up and applicants may neither be aware of the upcoming brand. To solve this problem, startups can try to build a larger brand image using free platforms, such as on social media, print media and more.

  • Not knowing what you want

Being unclear about any part of the job can lead to a potentially bad hire.

With a clear idea of what you need, it will be easier to see those skills in the candidate.

  • Having an unclear hiring policy

One of the most critical mistakes a company can make is failing to define its hiring policies before beginning an employee search. An unclear policy can confuse the hiring managers and candidates at best

  • Competition

Starting it out as a small company, most often they have a lot to compete against; big branded companies, startups, other small businesses.

  • Limited resources

The less number of resources available at hand can prevent better hiring.

The true art of recruiting is combining knowledge of the company’s unique culture so that both parties succeed and grow together.

  • Challenge of Finding qualified candidates

Finding qualified candidates as dozens of applications from unqualified candidates waste a lot of time.

  • Not Conducting Market Research

Most startup recruiters fail to focus on the huge talent pool of passive candidates and lose out in the process.

  • Company Reputation

Candidates always look for the reputation of the company in the business. Reputation is earned with years of quality services. It’s not something to achieve overnight.

  • Low Marketing Budget

Marketing battle matters a lot in successful startup business.  It’s hard for a new firm to access specialised recruiter for marketing specialists for advertising.

Current Trends in Outsourcing

Current Trends in Outsourcing

As you probably are aware, Outsourcing is a regularly developing industry.

​Outsourcing has witnessed a massive boom over the past decades. Outsourcing has revolutionized the way business is done in almost all sectors.

Outsourcing has significant importance to not only businesses that choose to engage in said activities, but also to the citizens of any country with involvement in outsourcing. Businesses now face a growing array of factors influencing outsourcing and it is imperative that they understand the nuances of outsourcing so that they may readily adapt to a rapidly changing global economy.

While there has been a constant growth in this sector, there have also been several new trends, which have emerged and stayed for the betterment of outsourcing.

Emerging of New Technologies

Emerging technologies such as cloud computing, social media, software and automation are being used by BPOs to reduce costs and accelerate growth.

Process Automation

New technologies that have emerged over the past few years including robotic process automation (RPA).  RPA with its cost savings, speed and efficiency is slowly making its way into all industries and all types of business processes. Bring on the new era of AI which has taken over RPO (Recruiting process outsourcing). This will have a major impact on how BPOs operate and lead to jobs losses.

Focus on Social Media

Companies now realize that social media is a game changer. It provides an unprecedented wealth of consumer data and feedback that can enhance a company’s ability to analyze upcoming trends and to innovate. Instead of call centers, companies now want to invest in real-time customer engagement that will allow them to gain first-hand product insights and turn issues into new products or solutions that will address future problems.

Use of Cloud Technology

The cloud technology is likely to become the path for the outsourcing. With more usage of cloud technology businesses are working efficiently. Also, it will give further impetus to these firms to deliver innovative products and services to customers depending on the latest market trends.

Higher Efficiency and Competence

The outsourcing industry is now edging towards automating process utilizing the latest software and other computer programs in the process. These technical tools will shorten the tech support to enable services and also resolve consumers’ problems on time.

Digital Transformation

Companies are adopting online services, social media marketing, email promotion, and mobile marketing greatly.

Employee Engagement and Employees Relation

Employee Engagement and Employees Relation

Employee commitment depends on trust, uprightness, two way duty and correspondence between an association and its individuals. It is an approach that builds the odds of business achievement, adding to hierarchical and singular execution, profitability and prosperity. It can be estimated. It shifts from poor to incredible. It can be sustained and significantly expanded; it can be lost and discarded. Design is the establishment of commitment – it’s the crucial component that makes a connected with association conceivable and the initial step to making a drew in culture.

Worker Relations offers counsel, help and determination methodologies for work environment issues. Representative Relations aids correspondences amongst workers and managers, remedial activity and arranging, disciplinary activities, and clarification and elucidation of University approaches and strategies.

WHY EMPLOYEE ENGAGEMENT IS REQUIRED?

  • Employee Engagement Can Help Your Cause Marketing: – Employees who are engaged at work will be more than willing to help out when the company they work for pursues a noble cause.
  • Better engagement means better productivity:- When employees are engaged at work, they feel a connection with the company. They believe that the work they’re doing is important and therefore work harder.
  • Engaged employees are less likely to quit:- If employees feel needed and wanted when they go into work each day, the connections they form with the company and their other coworkers are not easily eroded. By cultivating and maintaining these relationships, you reduce the risk that your employees will quit.
  • Engaged employees are positive:- Workers who feel disconnected and disengaged are more likely to have negative things to say about your company. If a disengaged employee leaves or is fired, they are able to vent their frustrations on any number of social forums and sites.
  • Employees feel satisfied when they’re engaged:- Employee engagement isn’t just beneficial for your company, however. Employees who are engaged at work feel satisfied with their careers and are generally happier individuals than employees who aren’t engaged.
  • Engaged employees are better communicators:- Employees who care about their jobs are more effective communicators with their coworkers, leaders, and customers alike. Disengaged workers may mindlessly go through their day without remembering any of the conversations that they had.
  • Engaged employees are more creative:- By creating an atmosphere of employee engagement, you can not only boost productivity and profits, but you can also help your employees reach their full potential and look forward to coming to work each day. Your workers will feel more satisfied and content with their careers, and your company will benefit from higher productivity and profits.
  • Employee engagement strategies:- Have been proven to reduce staff turnover, improve productivity and efficiency, retain customers at a higher rate, and make more profits. Most importantly, engaged employees are happier, both at work and in their lives.

Pragna model of employee engagement

Pragna Solutions, an American owned and managed Recruitment Process Outsourcing (RPO) company

  • We connect our staff to an Engaged Purpose that is written for them. An Engaged Purpose is a written statement that clearly communicates to your team what your company does, who for, and why.
  • Many purposes, missions or vision statements are written for everyone but the employees – they’re written for the customers, or the shareholders.
  • Measure engagement regularly. Too often, we as a company send out an employee engagement survey report once a year, which means their employee feedback is likely to only capture the mood of the moment
  • Show that engagement is a permanent focus, not just a passing trend.
  • Owners and leaders are clear and intentional about commitment to improving engagement and supporting the well-being of our employees.
  • If our employees believe the new engagement program is just the fad of the moment, we run the risk of disengaging them further.
  • Listen to our team on their terms. Provide them with a safe environment and mechanism that enables them to provide insights and feedback confidentially and anonymously.
  • Take action on quick wins. Once our team has given us feedback, we use that employee engagement survey report to identify some simple actions we can take to show that participation does

WHY EMPLOYEE RELATION IS REQUIRED?

  • Work becomes easy if it is shared among all:- A healthy relation with your fellow workers would ease the work load on you and in turn increases your productivity. One cannot do everything on his own. Responsibilities must be divided among team members to accomplish the assigned tasks within the stipulated time frame.
  • Work becomes easy if it is shared among all:- A healthy relation with your fellow workers would ease the work load on you and in turn increases your productivity. One cannot do everything on his own. Responsibilities must be divided among team members to accomplish the assigned tasks within the stipulated time frame.
  • An individual feels motivated in the company of others whom he can trust and fall back on whenever needed:-. One feels secure and confident and thus delivers his best. It is okay if you share your secrets with your colleagues but you should know where to draw the line. A sense of trust is important.
  • Healthy employee relations also discourage conflicts and fights among individuals:- People tend to adjust more and stop finding faults in each other. Individuals don’t waste their time in meaningless conflicts and disputes, rather concentrate on their work and strive hard to perform better.
  • A healthy employee relation reduces the problem of absenteeism at the work place:- Individuals are more serious towards their work and feel like coming to office daily. They do not take frequent leaves and start enjoying their work. Employees stop complaining against each other and give their best
  • It is wise to share a warm relation with your fellow workers, because you never know when you need them:- You may need them any time. They would come to your help only when you are nice to them. You might need leaves for some personal reasons; you must have a trusted colleague who can handle the work on your behalf. Moreover healthy employee relations also spread positivity around.

What are the Ways of Improving Employee Relations?

  1. Employee has expectation of fair and just treatment by the management. Thus, management must treat all employees as individuals and must treat them in a fair manner. Employee favoritism should be avoided.
  2. Do not make the employees’ job monotonous. Keep it interesting. Make it more challenging. This can be done by assigning employees greater responsibilities or indulging them in training programs.
  3. Maintain a continuous interaction with the employees. Keep them updated about company’s policies, procedures and decisions. Keep the employees well-informed. Informed employees will make sound decisions and will remain motivated and productive. Also, they will feel as a member of organizational family in this manner.
  4. Employees must be rewarded and appreciated for a well-done job or for achieving/over-meeting their targets. This will boost them and they will work together as a team.
  5. Encourage employee feedback. This feedback will make the employers aware of the concerns of employees, and their views about “you” as an employer.
  6. Give the employees competitive salary. They should be fairly paid for their talents, skills and competencies.
  7. Be friendly but not over-friendly with the employees. Build a good rapport with the employee. The employee should feel comfortable with the manager/supervisor rather than feeling scared.
The Do’s And Don’ts to Conduct A Performance Appraisal Within A Company

The Do’s And Don’ts to Conduct A Performance Appraisal Within A Company

Performance appraisal is a method of evaluating the behavior of employees in the work spot, normally including both (Q&Q) Quantitative and Qualitative aspects of job performance. A performance appraisal is a regular review of an employee’s job performance and overall contribution to a company. In this the appraiser and appraise are involved, Performance Appraisal is evaluated by comparing the present performance of the employees with the set standard actual performance.

Why Performance Appraisal is required in a Company?

The first and most obvious purpose of employee appraisals is to measure employees’ performance.

  • To make sure employees are working to the required standard
  • To gauge which employees are performing the best and therefore eligible for bonuses, pay rises and other rewards.
  • Using appraisals for employee development

Whether staff is performing well or poorly, employee appraisals present an ideal opportunity for HR to identify the next stage in their development. Many organizations use personal development plans (PDPs) within staff appraisals, to direct and record staff development. You can use PDPs to set development goals that the employee should try to reach before their next appraisal.

  1. Using appraisals to spot potential

Appraisals aren’t just for remedial action. They’re also a moment to sit down with your best-performing employees and to map out their career path. Rather than addressing skills gaps, this may include offering training to develop skills required for promotion.

Appraisals are therefore extremely useful in the talent management process, a major element of which is developing and retaining high-performing employees. Without an effective appraisal system, you might never spot talented individuals who could be the future of your organization.

2. Using appraisals to improve performance

The goals you set in employee appraisals don’t just have to be about staff development. You can also challenge employees to improve their performance, and increase your team’s productivity as a result.

3. Using appraisals to manage changing roles

Almost every job role changes over time, whether because of new technology, new products and services your company introduces, or changes to the size of your team. Employees often need help to understand these changes and how their role is affected.

Why is it Important to conduct Performance Appraisals in an organization?

  1. Performance Feedback: – Most employees are very interested in knowing how well they are doing at present and how they can do better in a future.
  2. Employee Training and Development Decisions: – Performance Appraisal information is used to find out whether an employee requires additional training and development. Deficiencies in performance may be due to inadequate knowledge or skills.
  3. Validation of Selection Process: -Performance appraisal is a means of validating both internal (promotions and transfers) and external (hiring new employees from outside) sources. Organizations spend a lot of time and money for recruiting and selecting employees. Various tools used in the selection process are application blanks, interviews, psychological tests, etc.
  4. Promotions: – Performance appraisal is a way of finding out which employee should be given a promotion. Past appraisals, together with other background data, will enable management to select proper persons for promotion.
  5. Career Development: – Performance appraisal also enables managers to coach and counsel employees in their career development.

METHODS OF PERFORMANCE APPRAISAL

TRADITIONAL PERFORMANCE APPRAISAL METHOD

RANKING METHOD: Ranking method is the simplest method of Performance Appraisal. In this method, all the employees are ranked, the most valuable and efficient employees are ranked first and the least performed employees are ranked as per there performances.

Graphical Method: In this method, the employees are analyzed by calculating their performance’s based on category bases that is EXCELLENT, GOOD, AVERAGE, POOR.

Checklist Method: In this method the checklist is prepared by the subordinates to analyze the performance of the candidates like questionnaire yes/no.

Paired comparison method:  In this method the analyzer analyses the employee’s performance by comparing the two individual employees by comparing who have performed good and finding out the better one.

Group appraisal method: In this method, particular group is analyzed or between two groups are appraise based on their performance, this method helps the organization to know how well the group has performed efficient group employees who have performed well and who have performed least.

MODERN PERFORMANCE APPRAISAL METHOD -ADOPTED BY PRAGNA

360 Performance Appraisal: In this method, the supervisor will be apprising the employees to job related 360 degree.

Human Resource Accounting (HRA): This method plays an vital role to the organization which helps in knowing the profits gained out of human resource. This helps the organization to know whether this HR has gained profit or loss in the process of training and selection process.

Management by Objective (MBO): In this method, the management and employees are included to get a better outcome of objectives and setting of objective and goals need to discuss among management and employees and dividing the work accordingly.

Behavioral Anchored Rating Scale (BARS): This method combines of both graphic and critical incidents method. In this method, the analysis the actual job performed by the employees and the behavior of the employees. In this the company analysis, the behavior in the critical situation, critics are calculated on the bases of behavior. The employee’s behavior is compared with the Behavioral Anchored Rating Scale.

At Pragna, we are comprised of an experienced team of people with experience working at companies such as Microsoft, Siemens, and Wipro. We are very passionate individuals always striving harder to delight our customers and partners.

The Power of small teams with big ambition

The Power of small teams with big ambition

All that a merely successful organization needs is a bunch of employees with great flair. There is no much veracity in the saying “unity in diversity” as a work team would be formed with differences in forte yet striving for a distinct vision.

Here are Eleven ways small businesses can compete with big companies and find the right talent 

1. Focus – People know what they do, they have complete focus on that. They have cause and mission, and they build team faster, so they are performing faster and more focused.

2. Clarity – in a smaller team, everyone has a line of sight to everyone else. Everyone is aware of the circumstances, the successes, the failures and the expectations.

3. Cohesion – smaller teams have a greater chance to be more cohesive.

4. Administration – You don’t need any. Of course only if you have that constellation, that some higher management don’t want any. But for team management, you don’t need any tool or any reporting. Everyone has track what has to be done and what is done.

5. Interaction – I can interact more easily with each individual and gain a sense of their commitment level

6. Visibility – Since it is harder to “hide” on a small team, I can quickly weed out those who aren’t up to snuff or just aren’t bought in to the program.

7. Energy— The energy in a small team, if you pick the right players can be extremely high and focused. You can all march enthusiastically to the same beat.

8. Flexibility is a must in a small team, which is a huge positive. You don’t have people who must be extremely specialized in one core skill as you have to have in a large team. And because of that, you can really move the team in a new direction if that’s where the market takes you. Larger teams are much more locked into a path that is hard to detour from.

9. Passion — In a small team, you can pick people who are passionate about the direction your team is headed.

10. Personal growth — Allowing people to work on many different things in order to help the team achieve its goals is extremely empowering and allows people to really grow.

11. Being close to each other — It’s amazing how important it is to be close to each other when working on a team

However, the synergy of individuals is a powerful and strong; don’t be fooled by the idea that working alone brings glory. Working alone may help your ego sometimes, however, will not necessarily make you a regular winner!

This exemplifies the crucial difference between a group of talented people and an effective team.

All successful companies are built on strong talent. However Mapping the right talent can be quite challenging for small businesses.

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