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Why Effective Sales Prospecting Requires Specificity?

Sales prospecting is an essential activity that highly influence your sales growth. Building market strategies to develop effective sales prospecting involves Segmentation, Targeting and Positioning. While segmentation of target groups provides you a broad overview of the market, targeting narrow down your focus to specific target group to position your product or services.¬† Targeting is…

B2B Marketing Trends Shaping 2021

B2B (Business-to-Business) marketing trends to the marketing done with other businesses and organizations in the form of Products or Services. It carries various lead distinctions from B2C marketing, i.e. more aligned toward consumers. When we talk about B2B marketing in a vast sense the content service is more Instructional and upfront than B2C. And cache…