How to Integrate Sales Process and Sales Methodology? And Why Do You Need Both

How to Integrate Sales Process and Sales Methodology? And Why Do You Need Both

The word ‘Sales’ depicts a vast topic with several important yet micro aspects. Sales process and sales methodology are two integral aspects. In the world of sales, you must have noticed that people use the terms, sales process, and sales methodology interchangeably.

However, these terms have critical differences. Understanding the meaning of these terms and how to integrate them is the sole key to successful sales for your organization.

What does the Process and methodology of sales mean?

If you consider the sales process as the roadmap, sales methodology is the turn and direction of reaching your destination. The sales process guides your sales reps throughout the stages of making a sale. It is basically the step-wise journey of finding a prospect and instigating the potential client to make the final purchase.

On the other hand, sales methodology basically focuses on the “how” aspect of this journey. It is an approach to optimize the sales process. Sales methodology is the key to boost the efficiency of the sales process by focusing on certain areas.

The sales process involves a guide to sales reps of the actionable steps to conduct a buying journey. But sales methodology is the set of practices that can help sales reps achieve the desired results through the sales process. While the sales process is unique to your brand and may vary from your competitors, sales methodology can be the same for you and your competitors. Sales methodology aids your sales process by providing guidance to deal with challenges that come up during the sales process.

Sales Methodologies are easily accessible and broadly known in the sales industry. However, choosing the best fit sales methodology to build your sales process can greatly improve your sales effectiveness and improves sales behavior in the long run.

Integration of Sales Process and Sales Methodology

The sales process is the path to guide sales reps through the sales cycle. It is structured according to your product/service, target audience, market trends, sales organization structure, etc. Therefore, the sales process is distinct for your brand and plays a key role in gaining leverage over your competitors.

Sale is a dynamic process and often unpredictable. Hence, integrating sales methodology to optimize the pain points of your sales cycle boosts the productivity of the sales reps. Either you may use one of the widely known sales methodologies or blend in multiple methodologies as per your business needs.

Implementation of most sales methodology requires initial investment and extensive training but it definitely pays off well. Popular sales methodologies such as SNAP selling, NEAT selling, Solution selling, challenger methodology, etc. cater to different problems in specific stages of the sales cycle. Therefore, it is important to research well to decide on the type of sales methodology that will serve your sales process the best back-up.

Familiarizing sales methodology aid your sales reps with different sales strategy and also standardize sales behavior. Adopting sales methodology to shape up your sales process can help you attain consistency and effective sales strategies.

A sales process without integrated sales methodology may fail to reflect company identity and culture which may lead to loss of potential prospect. Sales methodology helps you to drive new clients and sales by reflecting your business identity, culture, and value. It serves as a guiding philosophy to the company as well as the sales reps to evaluate and resolve problems with the existing clients as well as engaging new clients into the sales cycle.

Adopting sales methodology along with sales process aids sales reps to know the sales strategies and find exact “how” answers to sales stages. It helps out the sales reps to cover their weakness and perform with their individual strengths and the right sales strategies.

Final Thoughts

The sales process is definitely an essential aspect of every organization. Therefore, it is essential to design a clean and well-defined sales process so that sales reps perform as per the path laid for them. However, the sales process alone cannot aid the sales reps to drive sales. Sales methodology if implemented properly adds value to the organization as well as the sales reps.

Sales methodology provides the sales reps the right tools and strategies to execute the sales process. The right combination of the sales process and right sales methodology helps the organization to develop a successful sales cycle by combating all the challenges that come up during the sales process.  Do visit Pragna Technologies website for more blogs.

Process of E-Recruitment Through Podcast

Process of E-Recruitment Through Podcast

Podcasts are something where you can learn new things. As podcasts are around a few times now, however, I’ve been late to leap on the train of creating them an area of my daily life. Recently, I even have started taking note of podcasts, and that I have completed what proportion I get pleasure from them. There’s most out there to find out about! Podcasts provide an enormous quantity of topics and for the foremost part, they’re free! There actually are some things out there for everyone.

An E-Recruitment Process with a hiring manager podcast can help your company thrive with the best candidates, especially executives. You may not have time to read your long text job advertisements on their mobile device, but they certainly have time to listen to their hiring manager’s podcast doing something else at the same time. We count between 100 and 1,000 downloads within two weeks of each of our Hiring Manager podcasts being released.

Recruiters then begin having high-quality conversations with passive talent. With the vision and goals of the hiring manager as their day-to-day work, hiring managers receive requests for passive talent roles that they have never had access to before in order to attract top talent for your company. That simple change in mindset makes all the difference. Not least with a Hiring Manager Podcast, the total number of inquiries decrease while the quality of inquiries increases. This is because candidates turn themselves on or off after listening to the hiring manager’s podcasts, which is great for recruiters.

The five-minute podcast allows candidates to quickly familiarize themselves with the position and manager they will be working for so we can state that:-

The idea is to bring up the best podcast into the application process. As per the sourcing strategy team of the City of Edmonton, they have realized that 50% of the applicants came through a mobile device so we want to give candidates a quick and easy way to digest the information about the job, without requiring a lot of reading.

As we can say every podcast with five minutes features the hiring manager discussing what success looks like, the vision of the department, and mostly the aspects of the job that are more enticing. Since various podcasts have been integrated into the job posting, a tool is available to candidates for self-selection.

As this format for content production is growing, some wholes became curious about the worth that podcasting can bring back their business. Podcasting permits brands to speak to a captive audience. With style on the go, the ability to possess the podcasting on demand allows firms and types to tell their story anyplace at any time, which helps to ascertain authority in your business and make advocates brand on the way. As in alternative platforms where you’ll generate content, determines who your target audiences are. Therefore you may head the topics that are fascinating to them.

The duration of the podcast is determined by the matter that’s generated and interaction with the listener.

  • Seek completely different times and formats to investigate that additional booming along with your
  • Regular content provides ways to stay individuals connected with your brand.
  • Write tips for problems not sound repetitive.
  • Link the podcast to your journal or alternative social channels to extend the reach and participation with your community.


The first step is to convince your hiring manager to join the company and make sure they like the idea. Help them understand the goals of the podcast and inspire them to share their vision with potential candidates. The best podcasts are those that make everyone appear to be focused on what they are talking about. Therefore, when your hiring manager invests in an idea, candidates will feel like they are being listened to. Since this format is still little known, only a few brands seek this kind of association. In order to promote their behavior and make the audience pay more attention to the content created by the company, this format usually provides a very interesting return on investment for companies interested in online marketing. Do visit Pragna Technologies website for more blogs.