by Raghu Nandhan | Sep 28, 2020 | Blog, Recruitment Technology, Sales and Marketing
When recruiters are looking for quality hire, there is more than a way to reach out to the potential candidates. Apart from LinkedIn and other social media site, email is an excellent tool to reach out to the potential candidates and urge them to apply for the job. If you are thinking that email is an outdated method, the statistics says otherwise.58% of professionals never fail to check their email, and if you are counting the hours, they spend an average time of 2.5 hours a day checking their emails.
Email Marketing for Recruiters serves a targeted method of sourcing candidate. You must have been using email as a source of communication. But when you take up email marketing as a recruiter, there are few tips that can help you make the right candidate reply to your email.
Surf for the best Automation Email Marketing for Recruiters Service/ Platforms
When the goal is to reach out to qualified candidates, you must look for a few important features while selecting the most suitable email marketing automation platform. Here are the checkboxes you must tick while checking the feature.
- Segmentation
- social media integration
- A/B testing
- Personalization
- Performance monitoring through data analytic
- smart content
Some of the best emails marketing automation platforms are Customer.io, Contact solution, Hubspot. If you are looking for marketing solutions, do not forget to visit our website.
Segmentation is inevitable
Another significant factor which decides the efficiency of your Email Marketing for Recruiters strategy is segmentation. Segmentation of your email compliant list can be based on several factors such as job roles, active and passive jobseekers, and experience in the industry or in the same domain. The main aim of segmentation is to pick the list of email recipients who are qualified and interested in the job vacancy you are offering. A pre-defined job role and expected experience can help you in the segmentation, so you don’t shoot emails at people who are not at all interested.
Simple and Clear Content with every required information
A complicated and vague content won’t help you in the success of email marketing. The email should contain the following details in clear and simple language (better to avoid jargon).
- A few lines about your company (backed with your website link)
- Job description of the vacancy
- Expected qualification requirement
- Benefits of the job like flexibility of working hours, health insurance, free trainings etc.
- Expected or starting salary with the scopes of increment
- A clear call to action
When a person opens his inbox, he scans through the mail first and then opens the one that catches his attention. So never forget to add suitable subject to your mail.
Personalizing attracts attention
Personalized emails get a better click rate than non-personalized email. As a recruiter, when you are enlisting the name of the recipient, you can create a connection and urge him to read through the whole mail. Your email compliant list contains a section of passive jobseekers, you can increase their engagement and enhance their chances of conversion through regular newsletters or blog posts related to their professional skills, tips on job interviews or some programs or courses to upgrade their skills.
Visible Call-to-Action
The primary purpose of email marketing for recruiters is to pool the application of qualified professionals fitting well in the vacancy. So, if you miss out to convey a loud and clear call-to-action, you may end up getting 5 applications per 100 emails. Either opt for an integrated ‘Apply Now’ or clearly state where the applicants can send their CV. You may also enlist the contact number of the recruiter so that the applicants can clarify any query related to the job. In order to lure jobseekers for prompt action, you may use infographics to draw their attention to the lines or button of call-to –action.
Email marketing is an evergreen strategy that can help you get the desired response if used correctly. As a recruiter, you can definitely make your job of sourcing candidates less hectic through effective Email Marketing for Recruiters. The above-mentioned tips can help you to kickstart or redefine your email marketing for recruiters.
What were the pain points of your marketing strategy? Let us know in the comment section below. Contact Pragna Solutions for your Recruitment marketing needs.
by Ramaa Sundara Raj | Sep 7, 2020 | Blog, Company Insights, Industry Trends
“Innovation distinguishes between a leader and a follower.” Steve Jobs has been a great leader not only for Apple but also for every aspiring entrepreneur. When we talk about leaders, we always portray a strong and confident person who gives us hope to rise every time we stoop down or stumble over an obstacle. Remember how the most exemplary guy in your school was chosen as the head boy? Well, nothing has changed in the larger picture. Every organization decides its leaders carefully to ensure the growth of the organization. You can become the leader as well if you adopt some leadership attributes needed during challenging times.
In this era of the pandemic, the economy is sliding down every passing day. You must be amazed at how a leader can effectively change the scenario. Here are some leadership lessons for hard times that you must learn.
Motivation is key to productivity
A leader should have personal attributes like self-confidence, communication, ability to make decisions, etc. A ‘successful’ leader is the one who has the potential to motivate each member of his team. You may be surprised how just a compliment from the leader can boost the productivity of the employee. Therefore, a leader motivating employee in tough economic times becomes the need of the moment. If you want to emerge as a leader, never fail to boost your employees’ morale.
Lateral thinking can be the game-changer
Lateral thinking is a key attribute that every leader must possess. It is all about thinking out of the box. Every subject or situation has a conventional approach; a lateral thinking leader is the one who can break through this traditional course of thinking and bring out a creative approach of looking at the issue and solving it. For instance, Gillette has utilized an innovative way of marketing. They follow a strategy of making their products obsolete to replace it with their own new products. In this way, they successfully cut down their competitors. Lateral thinking is the creative and innovative way to investigate the mundane issues to bring out a new approach to resolve them. This leadership skill is crucial for facing the challenges and turning them into strengths. Just like ‘if life gives you lemons, make lemonade’.
Establish bond of trust
Trust building is an essential leadership skill that can become the key to the unexpected growth of an organization. You may have always seen that every great leader was surrounded by people who trusted him. Yes, this attribute can be beneficial in both ways. If you can establish a bond of trust between you and your employees, you will surely notice how it affects you as well as their productivity. Especially during this time of self-isolation, every employee needs to deal with stress due to remote work. If you want to emerge as a leader now, you must establish a trust bond to influence their productivity instead of just dumping your burden on them. Trust building activities not only enhance employees’ confidence but also their loyalty to the organization.
Empathy can reap sweeter fruit
Jack Welch once said, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” Leadership is not about growing individually but growing as a team or organization. You may not be born with leadership skills, but you can acquire them with perseverance. Creative thinking, open communication, or bonding – each of this leadership skill can lead you to the best version of yourself as a leader. As a leader, you are bound to confront new challenges, but your skills can mold you to become the most outstanding leader.
Compassion is an attribute that every leader must possess to combat the challenges of tough times. A successful leader always listens to his employees to gain a better understanding. You must learn to be empathetic if you want to ace leadership skills during these tough times.
There will be situations when you can blame your employee or publicly criticize them. A successful leader will not take those steps; instead, talk to the employee personally. Just the empathetic approach towards your employee can boost their morale and turn them into an asset for the organization.
Strategize with a clear vision
Having a clear far-sighted vision is a significant leadership attribute during challenging times. As a leader, you may have to face several challenges due to the falling economy. It is your turn to take up the responsibilities and strategize with a clear vision. A leader’s clear vision can help to develop objectives for every level of the organization. Formulating strategies to combat the upcoming challenges requires far-sighted vision. In fact, a successful leader knows how to balance short term and long-term goals.
Open communication
When talking about leadership attributes, you cannot miss out on open communication on the list. According to statistics, 57% of employees fail to perform to their full potential due to the lack of open and clear communication with their leaders. Therefore, a successful leader must have effective communication skills to convey every vital information to his employees. Brainstorming sessions can be an effective way for leaders to practice with their team to bring out innovative solutions.
Lead with excellence
Leaders become examples for the employees. If you are always late, you cannot expect your employees to be punctual. The “walk the talk” philosophy is still something every successful leader has followed in his life. A successful leader never fails to inspire his teammates. In fact, a good leader always pushes his teammates for growth. Leadership does not mean exploiting power. In contrast, leadership is all about taking up responsibilities, following your own rules, and creating a benchmark of excellence to inspire others. So, if you want to become a successful leader, do not just command but lead by example.
Do you possess any of the leadership skills? Let us know how you have evolved as a leader in your life in the comments below.