The word ‘Sales’ depicts a vast topic with several important yet micro aspects. Sales process and sales methodology are two integral aspects. In the world of sales, you must have noticed that people use the terms, sales process, and sales methodology interchangeably. However, these terms have critical differences. Understanding the meaning of these terms and…
Hiring for diversity is the first step towards the creation of a more open and diverse culture. Anyone who doesn’t live under a rock knows about the importance of diversity and inclusion in every aspect of our lives. The same is true for our work. To determine the diversity of the rental companies in the…
Podcasts are something where you can learn new things. As podcasts are around a few times now, however, I’ve been late to leap on the train of creating them an area of my daily life. Recently, I even have started taking note of podcasts, and that I have completed what proportion I get pleasure from…
Sales prospecting is an essential activity that highly influence your sales growth. Building market strategies to develop effective sales prospecting involves Segmentation, Targeting and Positioning. While segmentation of target groups provides you a broad overview of the market, targeting narrow down your focus to specific target group to position your product or services. Targeting is…
B2B (Business-to-Business) marketing trends to the marketing done with other businesses and organizations in the form of Products or Services. It carries various lead distinctions from B2C marketing, i.e. more aligned toward consumers. When we talk about B2B marketing in a vast sense the content service is more Instructional and upfront than B2C. And cache…