Sales prospecting is an essential activity that highly influence your sales growth. Building market strategies to develop effective sales prospecting involves Segmentation, Targeting and Positioning. While segmentation of target groups provides you a broad overview of the market, targeting narrow down your focus to specific target group to position your product or services. Targeting is…
Soft skills, such as communication, empathy, critical thinking etc., play a significant role in any professional career, especially when it comes to sales. Even though you may not find these as eligibility criteria in job descriptions, these soft skills serve as an important parameter in recruitment as well as in retaining the job. Emotional Quotient…
The first thing that comes to mind when we hear the term “Recruitment marketing” is probably various methods used to attract active and passive candidates to build a pipeline. It includes everything from your organization’s employer branding and job advertising to your candidate engagement and conversion strategies. For few people this may seem like a…
When recruiters are looking for quality hire, there is more than a way to reach out to the potential candidates. Apart from LinkedIn and other social media site, email is an excellent tool to reach out to the potential candidates and urge them to apply for the job. If you are thinking that email is…
We often come across a statement “The hiring manager doesn’t have to sell the job to candidates. It’s the candidate’s job to sell him- or herself to the hiring manager”. In 21st Century if you go by this statement then that means your hiring engine is designed to attract people with enough low self-esteem that…