by Raghu Nandhan | Aug 16, 2021 | Blog, Sales and Marketing
The word ‘Sales’ depicts a vast topic with several important yet micro aspects. Sales process and sales methodology are two integral aspects. In the world of sales, you must have noticed that people use the terms, sales process, and sales methodology interchangeably. However, these terms have critical differences. Understanding the meaning of these terms and…
by Raghu Nandhan | Jun 3, 2021 | Blog, Company, Sales and Marketing
Sales prospecting is an essential activity that highly influence your sales growth. Building market strategies to develop effective sales prospecting involves Segmentation, Targeting and Positioning. While segmentation of target groups provides you a broad overview of the market, targeting narrow down your focus to specific target group to position your product or services. Targeting is…
by Raghu Nandhan | May 26, 2021 | Blog, Company, Sales and Marketing
Soft skills, such as communication, empathy, critical thinking etc., play a significant role in any professional career, especially when it comes to sales. Even though you may not find these as eligibility criteria in job descriptions, these soft skills serve as an important parameter in recruitment as well as in retaining the job. Emotional Quotient…
by Ramaa Sundara Raj | Nov 13, 2020 | Blog, Recruitment Technology, Sales and Marketing
The first thing that comes to mind when we hear the term “Recruitment marketing” is probably various methods used to attract active and passive candidates to build a pipeline. It includes everything from your organization’s employer branding and job advertising to your candidate engagement and conversion strategies. For few people this may seem like a…
by Raghu Nandhan | Sep 28, 2020 | Blog, Recruitment Technology, Sales and Marketing
When recruiters are looking for quality hire, there is more than a way to reach out to the potential candidates. Apart from LinkedIn and other social media site, email is an excellent tool to reach out to the potential candidates and urge them to apply for the job. If you are thinking that email is…
by Raghu Nandhan | Oct 25, 2018 | Blog, Industry Trends, Sales and Marketing
We often come across a statement “The hiring manager doesn’t have to sell the job to candidates. It’s the candidate’s job to sell him- or herself to the hiring manager”. In 21st Century if you go by this statement then that means your hiring engine is designed to attract people with enough low self-esteem that…