by Raghu Nandhan | Oct 4, 2021 | Art of Recruiting, Recruitment Technology
With the world becoming increasingly dependent on online connections, it’s more crucial than ever to use an omnichannel method to stay on top of your game in any industry. But what exactly does ‘omnichannel’ imply? People are engaging with brands across many platforms and devices as the ‘internet of things (IoT) develops in popularity. We all use phones, tablets, laptops, smart TVs, and even wearable technology regularly.
All of these methods of engagement are included in something that is ‘omnichannel.’ An omnichannel strategy understands that they are all linked and can overlap, rather than treating them as separate entities. An omnichannel recruitment process allows applicants to engage across numerous devices and platforms while maintaining a consistent experience.
Recognize your objectives.
You must first comprehend your objectives to put this method into action. Why do you wish to put it in place? What will you gain from it? Is the time you put in worth the results you’ll get?
This is something to think about if you want to stay on top of recruitment trends. Other compelling reasons to employ this procedure include a desire to improve applicant satisfaction and broaden your reach. It will not, however, correct any errors that have already occurred. So, before expanding in this fashion, make sure you’re confident in your recruitment strategies.
According to a survey, 73% of millennials found their last jobs through social media while another survey shows that 48% of top quality hires came through employee referral. Therefore, if you want to nail the top tier talents, there is no way that you can rely on just one channel of recruitment. This is where the omnichannel recruitment help you to achieve your recruitment goals.
Increasing people’s ability to apply is one of the most important things an omnichannel procedure can help with. As you can see, many people are having problems with their smartphones and job applications. You’ll be able to snag more of the best prospects if you integrate their smartphones into the process.
Establish a framework on omnichannel recruitment.
It’s time to make a plan once you’ve decided what you want from an omnichannel strategy. With video conferencing, it’s simple to sit down with your team and sketch out where you want to go. Even if you can’t be physically present with each other.
Rather than attempting to tackle everything at once, concentrate on analyzing data to determine the optimal approach. Customer surveys, as well as current research and publications, can be excellent sources of information. You may use these to identify what platforms people most frequently engage with you on, what job listing strategies are effective – and, more crucially, what isn’t.
Choose which channels to concentrate your efforts on and which to avoid. The term “omnichannel” does not imply that you should use every channel available to you; rather, it refers to the integration of the ones you already use. It’s pointless to include Pinterest in your strategy if your applicant pool doesn’t use it.
However, meet them where they are, even if it’s on a channel you’re not currently watching. If people are tweeting about you and asking about job openings, but you don’t have a Twitter account, now is the time to create one.
You can also make enhancements to your current platforms. Installing a chatbot or re-optimizing your mobile site are two options. Drawing out the candidate’s path and following their progress is one excellent way. Keep track of how prospects contact you and how many touchpoints there are during the hiring process. This way, you’ll be able to make their experience as pleasant as possible. It’s like tracing a customer’s trip, as demonstrated below:
Don’t be afraid to go all-in.
You must fully commit to the implementation of an omnichannel recruitment process. Anything less will be clear to the candidates and will not be accepted. Any advantages you earned will go if you miss a popular channel or there is a less-than-smooth transition between platforms. According to statistics, 60% of job seekers quit in the middle of filling out online job applications because of their length or complexity. Therefore, one must not just concentrate on the numbers of channel but also the candidate experience of each channel to enjoy the advantages of omnichannel recruitment.
The desire to work remotely has grown as a result of the current scenario. As a result, now is the best moment to make substantial adjustments to help you get ahead. Because more people are going to use online ways of applications, it’s critical to reinforce your process across numerous devices and platforms. It also cuts down on the number of processes you need to link because you won’t be connecting to in-person channels or tasks for a time!
If you’re in e-commerce, you’ll need effective inventory management to properly deploy an omnichannel approach. You might think you don’t need this in recruitment, but you might be surprised! You’ll need a good way to keep track of your staffing needs if they fluctuate with customer demand and orders. That’s why it’s critical to completely commit to the omnichannel process; else, linked business procedures like this could slide between the cracks!
Continue to develop.
You can’t rest on your laurels once you’ve developed an omnichannel approach. You must continue to develop. The internet moves quickly, and you must be equally quick to adapt to keep on top of it! The simplest method to achieve this is to examine and update the data you have available frequently.
Micro funnels are an option worth investigating. They’re frequently used in digital marketing to track conversions. They’re also a great approach to focus on issues that can cause people to drop out during the recruitment process.
If you have an application form and discover that many individuals abandon it halfway through, a micro funnel can assist you to pinpoint the part of the form that is causing the issue. This makes troubleshooting a lot easier. Instead of deleting the entire form, just fix the specific input!
Take the lead with omnichannel hiring.
The modern world is constantly changing and evolving. The necessity of hiring elite personnel, on the other hand, does not change. Implementing an omnichannel recruitment process ensures that you can achieve just that. If you think forward and keep evolving, you’ll be able to protect those top candidates from falling into the hands of your competitors.
With the internet serving as one of the most significant tools for job seekers, now is the moment to make use of it and make sure you’re easy to locate – and, more importantly, easy to use.
The future of omnichannel recruitment
Investing in omnichannel recruitment establishes you as a market leader while also boosting the likelihood that top individuals will find and accept employment with your organization.
However, those aren’t the only advantages. By meeting job searchers where they are, you may save money on underperforming channels while also presenting your company’s benefits and obtaining access to a larger pool of candidates.
It’s not easy to launch an omnichannel recruitment strategy, but the rewards and other advantages make it well worth your long-term investment.
Improve your omnichannel recruitment with data.
By conceiving each of these cadence phases as a separate part of a bigger sequence, you’ll be able to avoid the biggest risk of multichannel recruitment: inconsistent brand message.
You can, for example, use data to:
- Select the appropriate medium for distributing specific elements of your recruitment messaging or brand positioning.
- Check to see whether you’re sending duplicate messages to applicants or pushing them to repeat requests they’ve already made.
- Separate highly engaged prospects from those who are just starting their job hunt (or aren’t looking at all) so you can decide where to focus your time and resources.
- Determine which channels are producing the best candidates for you in terms of acquiring talented personnel, as opposed to those that aren’t.
- Determine an acceptable messaging cadence to keep active relationships with top talent while avoiding bothering them.
- You’ll be able to convey more sales messages about the benefits of working for your firm than you could on a single channel.
Conclusion
What works for customers also works for candidates: if you’re in the recruitment business, you need to be where your candidates are. There are dozens of ecosystems where your candidates “live” nowadays, and it’s up to you to open routes to each of them. Employers can now differentiate themselves by obtaining a single consolidated view of their candidate’s experience across multiple channels. We’d be pleased to demonstrate one piece of software that can do just that.
Pragna Solutions uses Omni recruitment approach to source and recruit quality candidates to drive business growth. With our AI enabled recruitment solution, every business receives hassle-free staffing solution along with strategic assistance. Our omnichannel recruitment approach not only proves ab end-to-end recruitment solution but also enables your organization enhance candidate experience thereby attracting the top tier talents in the market.
by Raghu Nandhan | Aug 16, 2021 | Blog, Sales and Marketing
The word ‘Sales’ depicts a vast topic with several important yet micro aspects. Sales process and sales methodology are two integral aspects. In the world of sales, you must have noticed that people use the terms, sales process, and sales methodology interchangeably.
However, these terms have critical differences. Understanding the meaning of these terms and how to integrate them is the sole key to successful sales for your organization.
What does the Process and methodology of sales mean?
If you consider the sales process as the roadmap, sales methodology is the turn and direction of reaching your destination. The sales process guides your sales reps throughout the stages of making a sale. It is basically the step-wise journey of finding a prospect and instigating the potential client to make the final purchase.
On the other hand, sales methodology basically focuses on the “how” aspect of this journey. It is an approach to optimize the sales process. Sales methodology is the key to boost the efficiency of the sales process by focusing on certain areas.
The sales process involves a guide to sales reps of the actionable steps to conduct a buying journey. But sales methodology is the set of practices that can help sales reps achieve the desired results through the sales process. While the sales process is unique to your brand and may vary from your competitors, sales methodology can be the same for you and your competitors. Sales methodology aids your sales process by providing guidance to deal with challenges that come up during the sales process.
Sales Methodologies are easily accessible and broadly known in the sales industry. However, choosing the best fit sales methodology to build your sales process can greatly improve your sales effectiveness and improves sales behavior in the long run.
Integration of Sales Process and Sales Methodology
The sales process is the path to guide sales reps through the sales cycle. It is structured according to your product/service, target audience, market trends, sales organization structure, etc. Therefore, the sales process is distinct for your brand and plays a key role in gaining leverage over your competitors.
Sale is a dynamic process and often unpredictable. Hence, integrating sales methodology to optimize the pain points of your sales cycle boosts the productivity of the sales reps. Either you may use one of the widely known sales methodologies or blend in multiple methodologies as per your business needs.
Implementation of most sales methodology requires initial investment and extensive training but it definitely pays off well. Popular sales methodologies such as SNAP selling, NEAT selling, Solution selling, challenger methodology, etc. cater to different problems in specific stages of the sales cycle. Therefore, it is important to research well to decide on the type of sales methodology that will serve your sales process the best back-up.
Familiarizing sales methodology aid your sales reps with different sales strategy and also standardize sales behavior. Adopting sales methodology to shape up your sales process can help you attain consistency and effective sales strategies.
A sales process without integrated sales methodology may fail to reflect company identity and culture which may lead to loss of potential prospect. Sales methodology helps you to drive new clients and sales by reflecting your business identity, culture, and value. It serves as a guiding philosophy to the company as well as the sales reps to evaluate and resolve problems with the existing clients as well as engaging new clients into the sales cycle.
Adopting sales methodology along with sales process aids sales reps to know the sales strategies and find exact “how” answers to sales stages. It helps out the sales reps to cover their weakness and perform with their individual strengths and the right sales strategies.
Final Thoughts
The sales process is definitely an essential aspect of every organization. Therefore, it is essential to design a clean and well-defined sales process so that sales reps perform as per the path laid for them. However, the sales process alone cannot aid the sales reps to drive sales. Sales methodology if implemented properly adds value to the organization as well as the sales reps.
Sales methodology provides the sales reps the right tools and strategies to execute the sales process. The right combination of the sales process and right sales methodology helps the organization to develop a successful sales cycle by combating all the challenges that come up during the sales process. Do visit Pragna Technologies website for more blogs.
by Raghu Nandhan | Aug 6, 2021 | Art of Recruiting, Blog, Recruitment Technology
Podcasts are something where you can learn new things. As podcasts are around a few times now, however, I’ve been late to leap on the train of creating them an area of my daily life. Recently, I even have started taking note of podcasts, and that I have completed what proportion I get pleasure from them. There’s most out there to find out about! Podcasts provide an enormous quantity of topics and for the foremost part, they’re free! There actually are some things out there for everyone.
An E-Recruitment Process with a hiring manager podcast can help your company thrive with the best candidates, especially executives. You may not have time to read your long text job advertisements on their mobile device, but they certainly have time to listen to their hiring manager’s podcast doing something else at the same time. We count between 100 and 1,000 downloads within two weeks of each of our Hiring Manager podcasts being released.
Recruiters then begin having high-quality conversations with passive talent. With the vision and goals of the hiring manager as their day-to-day work, hiring managers receive requests for passive talent roles that they have never had access to before in order to attract top talent for your company. That simple change in mindset makes all the difference. Not least with a Hiring Manager Podcast, the total number of inquiries decrease while the quality of inquiries increases. This is because candidates turn themselves on or off after listening to the hiring manager’s podcasts, which is great for recruiters.
The five-minute podcast allows candidates to quickly familiarize themselves with the position and manager they will be working for so we can state that:-
The idea is to bring up the best podcast into the application process. As per the sourcing strategy team of the City of Edmonton, they have realized that 50% of the applicants came through a mobile device so we want to give candidates a quick and easy way to digest the information about the job, without requiring a lot of reading.
As we can say every podcast with five minutes features the hiring manager discussing what success looks like, the vision of the department, and mostly the aspects of the job that are more enticing. Since various podcasts have been integrated into the job posting, a tool is available to candidates for self-selection.
As this format for content production is growing, some wholes became curious about the worth that podcasting can bring back their business. Podcasting permits brands to speak to a captive audience. With style on the go, the ability to possess the podcasting on demand allows firms and types to tell their story anyplace at any time, which helps to ascertain authority in your business and make advocates brand on the way. As in alternative platforms where you’ll generate content, determines who your target audiences are. Therefore you may head the topics that are fascinating to them.
The duration of the podcast is determined by the matter that’s generated and interaction with the listener.
- Seek completely different times and formats to investigate that additional booming along with your
- Regular content provides ways to stay individuals connected with your brand.
- Write tips for problems not sound repetitive.
- Link the podcast to your journal or alternative social channels to extend the reach and participation with your community.
Conclusion
The first step is to convince your hiring manager to join the company and make sure they like the idea. Help them understand the goals of the podcast and inspire them to share their vision with potential candidates. The best podcasts are those that make everyone appear to be focused on what they are talking about. Therefore, when your hiring manager invests in an idea, candidates will feel like they are being listened to. Since this format is still little known, only a few brands seek this kind of association. In order to promote their behavior and make the audience pay more attention to the content created by the company, this format usually provides a very interesting return on investment for companies interested in online marketing. Do visit Pragna Technologies website for more blogs.
by Raghu Nandhan | Jun 18, 2021 | Blog, Hiring
Hiring for diversity is the first step towards the creation of a more open and diverse culture. Anyone who doesn’t live under a rock knows about the importance of diversity and inclusion in every aspect of our lives. The same is true for our work.
To determine the diversity of the rental companies in the development of a recruitment process, which provides for equal opportunities for candidates with a different sexual orientation, sex, gender, race, and other minority groups to take part in the interview process and a job to get one.
So unless you are serious about making a few practical changes that have to take into account the diversity of the workforce, it will be difficult to recruit and retain the best talent in the industry.
Seven incredible useful ideas on the subject of diversity kit
1. Create your hiring for diversity recruitment goals
The setup of diversity recruitment goals will make the process much easier for you to navigate. First of all, it will allow you to assess your choices. Or, in the absence of a specific minority in the workplace? Your workforce is made up of people from the same demographic group. If your company rarely, interviewing people of color? After going through this type of challenge, you can understand why the company does not have hiring for diversity.
Second, it will help you to select and prepare yourself to meet your hiring goals. This can be in terms of funding, resources, or tools. In the third place, it will help you to keep track of the progress of the deployment of your goals. In this way, over time, you can look back and analyze the actions that have made a difference. In the end, it will help you to identify some of the critical patterns.
2. The AI in the recruitment process
With the advent of AI and ML, a lot of companies are gradually adopting these technologies in their workplaces. These are the recruitment, and recruitment methods used. Your traditional recruitment and selection process is likely to be riddled with unconscious bias. According to a survey conducted by the minority job-seekers who are “whitened” their schedule, and were more than twice as likely to work, invitations, and more.
Even in companies that have claimed to be “the value of diversity.” However, the use of technology in order to verify the candidates ‘ resumes that can lead up to an event, if it is miserable, Amazon’s experiment, let’s see. What is remarkable is that this error occurs when any of the previous sets of data. So, it’s also “one” of the ramp. It is important that the screening process is a delicate balance between people and technology. This will ensure that both parties have to keep themselves in check to make sure there is a smooth, diverse recruitment process.
3. The redesign of your affiliate program is not only for your employees
The personnel management process may turn out to be a major obstacle to the recruitment of personnel for the diversity of the species. Research shows that people tend to rely on others as to them. Thus, some of the recruitment managers are of the opinion that an employee of an affiliate program is very well reflected in their diversity, as well as the extent to which such initiatives in the future.
However, the worker is also known to be faster, lower-cost, and more effective to hire the best possible candidates. A question to all the workers, minority groups are active in the link below. You can also get advice from people who are not your employees. Diversify your network and attract referrals, it will help you to have a diverse pool of qualified candidates.
4. How to create a correct job description
For a description of the work, and is the first contact you will have with a potential employer. Therefore, we should not lose sight of its importance in the promotion of the ideas on this grade.
5. Your offer to the various candidates?
In order to attract employees, it is important to find out if your offers are only available to a certain group of users. A lot of times, despite your best efforts to the management of the recruitment process as well as the audience, can’t even see their current job openings.
Here are some ways to overcome this obstacle:
The use of social networking sites, such as Facebook, Linked In, Twitter, etc. in order to spread the word. To place a job advertisement in different languages, and on the job boards. If your company is recruiting on campus and then select the pool campus drives option.
6. The control of the selection procedure for the candidates
Various messages will be displayed during the screening process. The applicable standards for the selection of a candidate who has gone to school to be a perfect community of researchers. However, it is a great work of history and allows you to isolate yourself from the large number of candidates who came up with less-than-ideal conditions.
This has an impact on the diversity of the organization, and it would be impossible for you to be able to communicate and the hiring of talent, but people forget. Here are a few steps you can take to ensure that the candidate selection process to be fair for everyone: Click to select a preliminary sample.
This is to give each candidate an equal opportunity to demonstrate their knowledge and skills. Use “blind hiring” tools that can hide your personal information, such as photos, schools, etc., etc. the Recruitment manager, the Candidate.
7. Managing the interview process
Finally, as the interview is the final hurdle for a variety of needs of the workers, to overcome it. But, unfortunately, it is also a place where there is no alternative, and to exclude the possibility of bias. The creation of a better, and a variety of panels and interviews, which can be the witnesses of the different points of view other than your own. And to highlight their abilities, and preservation of knowledge of the past as well as an additional factor.
Give them the opportunity to dress up and be free; a lot of people may not have the resources to go out in a formal dress. However, for those companies where the change of clothes is a must to consider in order to hire a new outfit, especially for the interview process. Do visit Pragna Technologies website for more blogs.
by Raghu Nandhan | Jun 3, 2021 | Blog, Company, Sales and Marketing
Sales prospecting is an essential activity that highly influence your sales growth. Building market strategies to develop effective sales prospecting involves Segmentation, Targeting and Positioning. While segmentation of target groups provides you a broad overview of the market, targeting narrow down your focus to specific target group to position your product or services. Targeting is the process that makes your sales prospecting more specific by building a solid ‘Ideal Customer Profile’ or ‘buyer persona’.
Importance of Specificity in Sales Prospecting
Sales prospecting is the most challenging part of marketing process. The effectivity of sales prospective forms the basis of success or failure of further stages of market process. Specificity in prospecting helps in gaining more successful leads.
For instance, if you are selling a set of knives, you can segment a group based on age, say 18-40 years. But if you are specifying the target group, say, men and women between the age of 18 to 40 years and having cooking as hobby, you are likely to get more effective leads through this sales prospecting group.
Marketing people know that all sales prospect does not convert. But building specific buyer persona while sales prospecting enhances your chance of better conversion rate. It helps you prioritize and determine the effort of pursuing leads that fits in your ideal customer profile. Therefore, specificity in sales prospecting helps you develop effective sales funnel to maximize leads.
How to build specific Buyer persona?
Developing a buyer persona is easy but building specific buyer persona requires research and clear understanding of the product/service you are selling. To simplify the process, you can build a buyer persona by answering to these questions.
- What are the characteristics and qualities of the product or service?
- What specific problem will your product/service solve for your buyers?
- Which emotional aspect can your product/service trigger?
- Is your product/service designed for a particular economy group?
Things that affect sales prospecting and buyer persona are follows.
- software or sustainability of the company
- Industry: The ideal customer profile usually overlaps with you competitors in the same industry. Therefore, a thorough study of the industry will help you develop more specific buyer persona.
- Company size: A SME will have a lower budget assigned for marketing than a large organization. Therefore, it is essential to customize your sales prospecting plan according to the requirement and budget of your company.
- Social media image and engagement: In this digital world, you cannot build effective sales prospecting without the use of social media platforms. Consistent engagement through social media posts or comments can help you to step up your prospecting game.
- Following up: The importance of following up your prospect is immense in marketing. However, there is thin line between following up and irritating your client. Therefore, one must be aware of the frequency and approach of following up your prospect.
- Cold mailing: Most people use personalized cold mailing to reach out to their prospects. Email marketing is an effective marketing tool that has huge impact even today. Use attractive and catchy copyedits to engage your prospects and thereby leading to conversion.
The Bottom Line
Sales prospecting is a vital function in marketing. You have the capability of generating quality leads if you can build buyer persona or ideal customer profile with specificity. Effective sales prospecting becomes easier if you know where to put in your search efforts. Do visit Pragna Technologies website for more blogs.
