Gone are the days when the recruitment process revolved around referrals and newspaper advertisements. With the growing accessibility of the internet, the recruitment industry witnessed a drastic change on how to attract best talent. It has become a convoluted and multi-step process to hire a qualified candidate for the right position. Talent acquisition and high volume recruiting are two aspects that are a paradox in the recruitment industry.
If a recruiter wants to attract top tier talents in the field, it is necessary to think more like a marketer and present opportunity in right manner. Through this article, you can explore some exclusive tips that will help you as a recruiter on how to attract best talent in the market.
Why Recruiters need Marketing skills today?
The market is full of potential talents, but why should they choose to work for your company? As everyone has a smartphone in their hands, they do have access to several job opportunities for them. What makes your company stand out?
Instead of just briefing your candidate about your company during the interview, create a brand that ensures credibility. This can only be done if your recruiter can think like a marketer. Recruitment marketing involves not just posting about jobs every now and then. It is about creating engagement to attract qualified candidates to your company.
Tips to Attract Top-Tier Talents
Now that you realize why your recruiter needs to think like a marketer on How to attract best talent, let’s explore the answer to HOW?
Creating Employee-Friendly Brand Image
In this competitive market, the top tier talents become the picker of their employer. Therefore, if you want to attract the best talent in a field, you must portray your company as a company that cares for its employees. Every company has a ‘core value’ section enlisting every noble value to attract talent. But if you ‘practice what you preach,’ you can have employee reviews on reputed platforms like Glassdoor or Google that will surely make your company stand out. A company with several employees vouching creates public goodwill attracting the most qualified candidates in the market.
Optimal Utilization of Social Media Platforms
Social media is a powerful tool that can help you in attracting high-volume talents. You must have noticed that a large number of recruiters are using LinkedIn to attract the target pool. Social media indeed serves as a key to successful recruitment. But will it be effective if you only post job ads? No, as a recruiter, you must use social media platforms to create the brand image, post stuff that engages your target pool, and maintain an up-to-date social media page for your company to attract talent pool.
If a recruiter has marketing skills, it can make it easier for your company to hire high-performing candidates who would already be interested in your company. Moreover, it won’t be difficult to find the talents who align themselves with your business goal. If a recruiter has excellent marketing skills, you have an edge in talent acquisition.
Clear and Visible Call-To-Action
Do not hide your ‘call-to-action’ when you are looking for quality hires. Whenever you are posting something on social media, ensure that your ‘call-to- action’ is clear and visible. You can use a different color font or backlinked icon to invite CVs or urge people to look into your website or company profile. The message should be clear to the viewers.
Engage Your Potential Targets
A person may not be looking for a job right now, but if you can engage him through your activities, there’s a high chance that he/she will think about approaching your company when they are open for a job. Moreover, if you are successful in engaging through your social media posting or email-marketing, you get a competitive advantage to attract as well as retain the best talents in the market.
Final Thoughts
The recruitment industry has changed over the years and has become an amalgamation of technology and marketing. Using the marketing strategy in recruitment has become vital as the competition is increasing day by day. Acquiring and practicing the right recruitment marketing skills does affect your hiring output.
At Pragna our talent acquisition specialists are fully trained to be marketers to attract right talent. They understand the importance of brand building and social media presence which is becoming important day to day to hire top talent. To know more about Pragna capabilities visit our website.
The Internet along with other technologies has made remote working a reality for employees and has completely revised the way businesses operate in the today’s modern world. But this change is also one of our greatest competitive strength. We can hire talented people from any part of the world.
We live in a connected world so, connected that we don’t even need to leave our comfort zones and still get the work done on fingertips. Modern day job seekers and businesses all over the world are adopting the same in the form of virtual teams.
So, before learning how to manage virtual teams let’s first understand what it is?
Virtual teams are teams entirely consist of remote workers. A virtual team is a group of individuals or employees who are geographically scattered across different locations locally or globally and different time zones sharing information and cooperating in real-time using various technology tools like online communication, cloud applications etc. Managing virtual teams has its own set of challenges and benefits, but overall the benefits outweigh the difficulties.
Here are few tips on how you can manage your virtual employees
Choose right communication tools
Communication is one of the tops challenges for virtual teams. It requires a plan to drive it. Since teams aren’t together in a co-located office, everyone needs to be dynamic in creating a communication schedule. Discussion that takes place in an office can sometimes be immensely helpful and productive, generating new ideas that might not have come to light in another context. Email, in particular, is a solid tool for conversation, Skype or Google Hangouts are great for quick instant messaging. Virtual phone systems centered on cloud technology can be used for quick calling and task management. Also, Project management tools can help you keep your communication in a lot more organized manner and you can refer to it whenever you want. It also helps new people when they join, as they can refer the previously discussed points. Also using screen sharing tools like TeamViewer, Join.me etc. comes handy when you want multiple people to see the same screen in real time.
Promote remote team building
Remote team building won’t happen naturally and it’s not an overnight process, it requires constant efforts on your part as a virtual team manager, also from your team members. Some easy ideas for team building are a daily video standup, a weekly meeting where the team can share about their personal life along with professional thoughts like what they did over the vacation or weekend. Additionally, setting professional goals contributes to being systematic and puts people in the right mindset.
Track working hours
In a flexible environment, it’s becomes difficult for a manager to actually find out how many hours team members are working or even if they are working at all. In this case you need to track work hours by using software to make sure that your team members are working on the tasks at hand, few software can help you see what projects are being working on, which websites team members are visiting, applications being used, and even time spent working and time on breaks in real time.
Make expectations clear
Simply telling verbally someone to do a task is usually not the best way to go about managing teams. Put your expectations into writing exactly what you expect from your virtual employees including work deadlines, work hours, availability, and response times. Also include small details that are specific to your business which can cause trouble when working with virtual employees.
Build trust
It is important for the executive team to cultivate and encourage an environment of trust and give team members the benefit of the doubt. This should go without saying. Leaders are still bringing the idea that remote work does not mean less work. Build trust in your colleague’s by giving them space to speak openly to discuss individual ideas without ridicule or judgment. Employees should feel comfortable while having conversations where they can be honest and frank with each other as this will help build strong relationships not matter which part of the globe they are located.
Over Communicate.
More communication means more trust-building, less confusions and misunderstanding and better teamwork. Also, not to mention, it is one of the key components which adds to the broader success of the organization in long run. Effective communication can the solve the problem of many employees who feel isolated working outside the office. The individual may overthink about the quality of their work judged or just feel out of the loop. While communication is essential for remote teams, overloaded information can quickly become a problem where no one understands anything.
Rewards & Recognition
Have you heard of the saying “no good deed should go unrewarded”. Make sure you set up a reward system to keep your team motivated and its better pinpoint the team members that can take on more responsibility. You do get up personally and praise your employees and probably pat on their back when they do something good. Remote employees work just as hard as employees based out at an office. And they need the occasional praises to stay motivated just as much, if not more.
With time teams are becoming more and more spry and less constricted to a physical location. Managing a remote team is fun and challenging at the same time. Ultimately it has proved to be rewarding for many companies across the globe. If you want to remember anything from this post, it is to bump in with your remote team frequently, and make sure everyone gets the time they need. If you’re planning to build a virtual team, then keep the above tips in mind and arm the tools you need to be successful.
Since the time we came to know about our family and life responsibilities, our struggle starts for a stable life. Your every step means moving towards the financial stability of yours. Somehow, if it gets hampered, it means you a lot because it hinders your job and the entire family. Uncertainty in work is a very crucial stage for an employee. The office is the place where an employee spends almost 12 hours a day. So, how an employee can digest the condition of uncertainty in his career?
What is uncertainty? Let’s consider the current situation of COVID-19. It is the most uncertain condition from the era, where nothing has left unaffected—the schools, the offices, the workers, etc. The employees are losing their jobs in vast numbers. Everyone is a bit insecure about their stability in the work. So, as a manager, what will you do if your team feels discouraged due to this uncertain time. As a leader, it is your significant responsibility to keep your recruiting team engaged amidst uncertainty. I am presenting a few techniques using which you can make your team encouraged.
First, Take Care Of Self
I will consider “taking care of yourself” as an essential point before you start to finish with your employees. If you are not fit, you are stressed, you are not confident and relaxed, then how will make your team feel full of energy. It would be best if you stood with a positive attitude, and then only you will able to involve your team at work. Don’t show them that you are stressed. Get each one involved in the book. Ask yourself, “How can you support someone in this unstable time?” “what do you want to be to deal with such a condition?” If you get the answers to these questions, you are ready to go to your employees.
Give Them Your Compassion
You are the leader. But, you reached the position of stepping being an employee. So you are very well known about the feeling that if your leader doesn’t listen to you, how it affects your work. So, it is essential to listen to the team one on one, know about their issues, and try to make them comfortable. Keeping your doors open and regular check-ins are the most promising way to show you are ready to cope with their issues. They can get relax by involving you in their shoes.
Communicate Like You Never Been Before
You are the boss, so don’t go with the thought of being the boss. Pin drop silence kills the communication, and it is not always beneficial. Ask your team for the updates, even if you are not new to it. This small action comes as in, the employees are still the priority for you, even in the crises. Even though you have learned Business Continuity and Crises Management rules, it does not teach how to deal with it. Problems don’t come up with the shape and menu card. It could sometimes be worst than your imagination. So, your sense of action defines you, how you treat the employees.
Share Your Calculated Decisions
This tiny thing can get your team into confidence. Don’t be afraid of sharing your calculation chore before your employee approaches you for the permission. Making decisions for paid leaves, adjusting working hours to taking care of the family, and remote work schedule emphasizes your employees’ significant impact. Sharing these details before your team contacts, make them feel comfortable and involved in bookworm.
Being a senior, it is not always essential to be a leader. No one has a book that can teach the art of dealing with the crises. It is you and your way of thinking that makes you the boss. If you have the powers, it is equally important how you utilize them, making your boss.
Just like every other sectors, the recruitment industry is amidst uncertainty. Pragna solution can be your key to hassle-free recruitment. We are a team of competent consultants and HRs who target and get you quality hires even in this COVID 19 situation. For any assistance for recruitment solutions, Pragna solution can offer you the best recruitment services. To know more about our services, check out our website.
When recruiters are looking for quality hire, there is more than a way to reach out to the potential candidates. Apart from LinkedIn and other social media site, email is an excellent tool to reach out to the potential candidates and urge them to apply for the job. If you are thinking that email is an outdated method, the statistics says otherwise.58% professionals never fail to check their email, and if you are counting the hours, they spend an average time of 2.5 hours a day checking their emails.
Email marketing serves a targeted method of sourcing candidate. You must have been using email as a source of communication. But when you take up email marketing as a recruiter, there are few tips than can help you make the right candidate reply to your email.
Surf for the best automation email marketing service/ platforms
When the goal is to reach out to qualified candidates, you must look for a few important features while selecting the most suitable email marketing automation platform. Here are the checkboxes you must tick while checking the feature.
Segmentation
social media integration
A/B testing
Personalization
Performance monitoring through data analytic
smart content
Some of the best emails marketing automation platforms are Customer.io, Contact solution, Hubspot. If you are looking for marketing solutions, do not forget to visit our website.
Segmentation is inevitable
Another significant factor which decides the efficiency of your email marketing strategy is segmentation. Segmentation of your email compliant list can be based on several factors such as job roles, active and passive job seekers, and experience in the industry or in the same domain. The main aim of segmentation is to pick the list of email recipients who are qualified and interested in the job vacancy you are offering. A pre-defined job role and expected experience can help you in the segmentation, so you don’t shoot emails at people who are not at all interested.
Simple and Clear Content with every required information
A complicated and vague content won’t help you in the success of email marketing. The email should contain the following details in clear and simple language (better to avoid jargons).
A few lines about your company (backed with your website link)
Job description of the vacancy
Expected qualification requirement
Benefits of the job like flexibility of working hours, health insurance, free trainings etc.
Expected or starting salary with the scopes of increment
A clear call to action
When a person opens his inbox, he scans through the mail first and then opens the one that catches his attention. So never forget to add suitable subject to your mail.
Personalizing attracts attention
Personalized emails get a better click rate than non-personalized email. As a recruiter, when you are enlisting the name of the recipient, you can create a connection and urge him to read through the whole mail. Your email compliant list contains a section of passive job seekers, you can increase their engagement and enhance their chances of conversion through regular newsletters or blog posts related to their professional skills, tips on job interviews or some programs or courses to upgrade their skills.
Visible Call-to-Action
The primary purpose of email marketing for recruiters is to pool application of qualified professionals fitting well in the vacancy. So, if you miss out to convey a loud and clear call-to-action, you may end up getting 5 applications per 100 emails. Either opt for an integrated ‘Apply Now’ or clearly state where the applicants can send their CV. You may also enlist the contact number of the recruiter so that the applicants can clarify any query related to the job. In order to lure job seekers for prompt action, you may use infographics to draw their attention to the lines or button of call-to –action.
Email marketing is an evergreen strategy that can help you get the desired response if used correctly. As a recruiter, you can definitely make your job of sourcing candidates less hectic through effective email marketing. The above mentioned tips can help you to kickstart or redefine your email marketing for recruiters.
What were the pain points of your marketing strategy? Let us know in the comment section below
“Innovation distinguishes between a leader and a follower.” Steve Jobs has been a great leader not only for Apple but also for every aspiring entrepreneur. When we talk about leaders, we always portray a strong and confident person who gives us hope to rise every time we stoop down or stumble over an obstacle. Remember how the most exemplary guy in your school was chosen as the head boy? Well, nothing has changed in the larger picture. Every organization decides its leaders carefully to ensure the growth of the organization. You can become the leader as well if you adopt some of the leadership attributes needed during challenging times.
In this era of the pandemic, the economy is sliding down every passing day. You must be amazed at how a leader can effectively change the scenario. Here are some leadership lessons for hard times that you must learn.
Motivation is key to productivity
A leader should have personal attributes like self-confidence, communication, ability to make decisions, etc. A ‘successful’ leader is the one who has the potential to motivate each member of his team. You may be surprised how just a compliment from the leader can boost the productivity of the employee. Therefore, a leader motivating employee in tough economic times becomes the need of the moment. If you want to emerge as a leader, never fail to boost your employees’ morale.
Lateral thinking can be the game-changer
Lateral thinking is a key attribute that every leader must possess. It is all about thinking out of the box. Every subject or situation has a conventional approach; a lateral thinking leader is the one who can break through this traditional course of thinking and bring out a creative approach of looking at the issue and solving it. For instance, Gillette has utilized an innovative way of marketing. They follow a strategy of making their products obsolete to replace it with their own new products. In this way, they successfully cut down their competitors. Lateral thinking is the creative and innovative way to investigate the mundane issues to bring out a new approach to resolve them. This leadership skill is crucial for facing the challenges and turning them into strengths. Just like ‘if life gives you lemons, make lemonade’.
Establish bond of trust
Trust building is an essential leadership skill that can become the key to the unexpected growth of an organization. You may have always seen that every great leader was surrounded by people who trusted him. Yes, this attribute can be beneficial in both ways. If you can establish a bond of trust between you and your employees, you will surely notice how it affects you as well as their productivity. Especially during this time of self-isolation, every employee needs to deal with stress due to remote work. If you want to emerge as a leader now, you must establish a trust bond to influence their productivity instead of just dumping your burden on them. Trust building activities not only enhance employees’ confidence but also their loyalty to the organization.
Empathy can reap sweeter fruit
Jack Welch once said, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” Leadership is not about growing individually but growing as a team or organization. You may not be born with leadership skills, but you can acquire them with perseverance. Creative thinking, open communication, or bonding – each of this leadership skill can lead you to the best version of yourself as a leader. As a leader, you are bound to confront new challenges, but your skills can mold you to become the most outstanding leader.
Compassion is an attribute that every leader must possess to combat the challenges of tough times. A successful leader always listens to his employees to gain a better understanding. You must learn to be empathetic if you want to ace leadership skills during these tough times.
There will be situations when you can blame your employee or publicly criticize them. A successful leader will not take those steps; instead, talk to the employee personally. Just the empathetic approach towards your employee can boost their morale and turn them into an asset for the organization.
Strategize with a clear vision
Having a clear far-sighted vision is a significant leadership attribute during challenging times. As a leader, you may have to face several challenges due to the falling economy. It is your turn to take up the responsibilities and strategize with a clear vision. A leader’s clear vision can help to develop objectives for every level of the organization. Formulating strategies to combat the upcoming challenges requires far-sighted vision. In fact, a successful leader knows how to balance short term and long-term goals.
Open communication
When talking about leadership attributes, you cannot miss out on open communication on the list. According to statistics, 57% of employees fail to perform to their full potential due to the lack of open and clear communication with their leaders. Therefore, a successful leader must have effective communication skills to convey every vital information to his employees. Brainstorming sessions can be an effective way for leaders to practice with their team to bring out innovative solutions.
Lead with excellence
Leaders become examples for the employees. If you are always late, you cannot expect your employees to be punctual. The “walk the talk” philosophy is still something every successful leader has followed in his life. A successful leader never fails to inspire his teammates. In fact, a good leader always pushes his teammates for growth. Leadership does not mean exploiting power. In contrast, leadership is all about taking up responsibilities, following your own rules, and creating a benchmark of excellence to inspire others. So, if you want to become a successful leader, do not just command but lead by example.
Do you possess any of the leadership skills? Let us know how you have evolved as a leader in your life in the comments below.
Recruiting the foremost effective talent isn’t as easy as several people want to assume. An employee hasn’t had a lot of choices throughout the work search. Public and personal sector organizations face similar talent shortages and more and more deploying ingenious ways in which to draw in and retain high performers. However, for organizations with tight budgets like cause-based nonprofits, state & native governments, and academic establishments, competitive against the non-public sector supported compensation alone is troublesome to try to.
With a powerful job market, employees prefer companies with smart cultures, competitive pay, and advancement opportunities. Giving employees what they need will assist you to induce and keep the top talent.
With these few tips techniques and strategies, you can put into play in order to cut through all of that noise and attract more candidates.
Company’s mission and values
According to LinkedIn’s work Culture Report, eighty-six % of millennial would take into account a salary cut to figure at an organization whose mission and values align with their own. Establish the foremost vital skills and values for your company. Then fill positions around those desires rather than simply hiring one worker to exchange another.
It ought to be obvious for anyone who’s hung out in metallic element that employees do not solely wish to understand however their work ought to get done and the way it’s being measured, but also, that they perceive however those efforts align with the future mission, and vision, of their various employers – and why those efforts refer the business.
Employee Happiness
No, this doesn’t merely mean telling candidates what proportion you price worker satisfaction. Once the corporate culture is formed upon the principles of advantage, it reflects on the retention levels of the organization conjointly.
Think of your current workers as walking, talking billboards. Also, you already assume your current workers are talented mean, and productive. This army of workers members can facilitate to not solely rave regarding your culture and boost your employer’s name however in addition to expand your reach and broadcast your hiring must their own webs of contacts.
Employer Brand Advantage
For brands with operations unfold across geographies, or for conglomerates with several businesses below them, ‘one size fits all’ approach doesn’t work. It’s not necessary that the story a whole desires to speak is that the same all told the regions.
When you consider promoting a business, you seemingly consider selling your product or services to consumers. However, if you’re progressing to attract the proper talent to your organization, you ought to place even as a lot of stress on promoting your brand.
Change goes to come back. It’s up to you to confirm your employees go together with it.
